The Personal Responsibility Plan

Turns out Mitt Romney offered a great branding suggestion to the President.  In 2010, Romney said:

Right now people who can afford to buy insurance make the decision, ‘I’m not going to buy insurance. I’m going to be a free rider.’ And if I get sick or get in a serious accident, then government’s going to pay for me. That, in my view is the big-government solution we have right now. The alternative – there are a couple of alternatives – one is to say to employers you must give insurance to every one of your employees. I said, ‘No, I don’t want to do that. That’s going to kill jobs.’ And the other alternative is to say to people if you can afford to get insurance, you ought to buy insurance. And if you don’t buy it you’re going to get penalized with a higher tax rate for not having gotten insurance. Now you tell me which of those is the big-government plan and which is the personal responsibility plan.

"Personal responsibility plan" has a much better ring to in than "individual mandate".