On Wednesday, a Romney senior advisor had this to say about the candidate:
There is some debate amongst prominent columnists as to the significance of the gaffe. Joe Klein at Time Magazine believes it's a disaster on the order of John Kerry's"I voted for it before I voted against it" fumble in 2004. Ezra Klein (no relation) argues that it isn't that big of a deal because it doesn't tell us anything new; we already knew Romney would easily change positions, so this doesn't change anything.
I come down on Joe Klein's side on this. While Ezra's right that it doesn't tell us anything new, the Etch-A-Sketch image makes a convenient, bite-sized summary of Romney's total lack of core convictions on many issues. A low-information voter isn't going to read the awesome article on Romney's abortion stance I linked to last week (have you read it yet? You should!), but they will remember "Romney's the Etch-a-Sketch guy". For famously-wonky guys like Ezra, the image doesn't change his understanding of Romney, but for the average voter, it will make a big difference.
(I'll attempt to do another post this evening on ObamaCare.)